It is time to replace an obsolete genre that is all about vanity, with a modern story about authentic craftsmanship, creative freedom, and honest value.
An original collection created without boundaries.
It is time to clear the smoke.
We stripped away everything. No fake moods. No models and celebrities. Not someone else's travel tales. No showy brand names that nobody can see anyway. No nonsense.
Just the finest eco-sustainable and ethically sourced raw materials.
We think it's time freedom came back into fashion.
We binned the consumer trends reports and offered the most exciting perfumers in the world total creative control. No briefs. No budgets. No consumer trends to follow. No market segments to please.
You deserve better.
We put your money inside our bottles so that your money goes into what matters most. Clean, eco-sustainable, and ethically sourced ingredients that go onto your skin.