Alfred Sung started his clothing line in 1980 in Toronto, Canada. After just a few short successful years, he was approached by a company that had great success launching fragrance in Canada, to launch his own scent. 

It took 3 years of planning with Alfred Sung, the president of said company and Pierre Dinand, who was designing the bottle. Alfred Sung wanted a scent that reflected the style of his fashion - clean, modern and romantic. He wanted timeless elegance and something pure and understated.

In 1986, Sung Femme was released to overwhelming success. The company that launched Sung Femme used aggressive marketing, placing around 7 Million scented strip inserts into magazines, which was triple the industry standard at the time. Women loved Sung Femme, so much so, that what was meant to be a 2 year supply lasted only 4 months. 

The fragrance has become an iconic floral scent that lasted for 40 years and is still beloved by women today. It blends Orange Blossom and Jasmine above a White Floral Bouquet, brightened with Citruses and warmed with Vanilla, Amber and Sandalwood. 

The pyramid breaks down as:

Top Notes: Lemon Zest, Mandarin

Heart Notes: Orange Blossom, Jasmine

Base Notes: Vanilla, Sandalwood, Amber

It evokes the essence of a powerful woman with an understated elegance. She knows the impression she leaves without a sense of intimidation. It is the scent of a woman you won’t soon forget.

It is a quintessential 80’s and 90’s powerhouse floral fragrance that stands up to today’s blooming floral fragrances. While it has been tamed over time, Sung Femme still has incredible performance for an Eau de Toilette. 

Sung Femme is not as easy to find as it once was, but it is still in production today and can be found at Parfumerie Nasreen!