First

In the seventies, Pierre Arpels had a new idea: create the first jeweler’s fragrance. Another way to enhance feminine beauty and seduction.
Not unlike jewels, perfumes are an ornament, invisible and yet overwhelming.
First was created in 1976.

A magnificent floral aldehydic fragrance. A splendorous ornament with a brisk fluttering of scents, First immediately seduces you with an audacious accord of aldehydes enhanced by hyacinth. It then tightens its hold with a rich deployment of jasmine and rose, and leaves an unmistakable trail of Amber and Sandalwood.
Mysterious and sophisticated, it conveys a feeling of exclusiveness.