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In the seventies, Pierre Arpels had a new idea: create the first jeweler’s fragrance. Another way to enhance feminine beauty and seduction.
Not unlike jewels, perfumes are an ornament, invisible and yet overwhelming.
First was created in 1976.

A magnificent floral aldehydic fragrance. A splendorous ornament with a brisk fluttering of scents, First immediately seduces you with an audacious accord of aldehydes enhanced by hyacinth. It then tightens its hold with a rich deployment of jasmine and rose, and leaves an unmistakable trail of Amber and Sandalwood.
Mysterious and sophisticated, it conveys a feeling of exclusiveness.

Complimentary shipping

Complimentary standard shipping on every purchase.


Receive 2 complementary sample vials for every $100 purchased.
Choose from our entire fragrance collection at checkout.

Token of appreciation

Our knowledgeable fragrance specialist will pick a gift from a special selection for every purchase in excess of $300.

Gift wrap

Complimentary gift wrapping is available upon request.
Simply add your personalized message to the notes section at checkout.
*Purchases under $60 excluded*

Fragrance specialist

A fragrance specialist is available by phone at (206) 682-3459,
Monday - Sunday (11 AM - 5 PM PST), and by email.

  • Aldehydes
  • Amber
  • Hyacinth
  • Jasmine
  • Rose
  • Sandalwood

This purchase comes with 2 complementary samples.