To start, I’d like to talk about what an incredible experience it is to be a part of the fragrance world. Diving into the unknown can begin an amazing journey, which I have had the pleasure to experience for the last few years here at Parfumerie Nasreen!

Fragrances are so personal and unique. They become a part of your memory, they seep into the crevices of your brain and stay there forever. I’ve heard it said that the link between scent and memory is the strongest of all the links in the brain, followed closely by music. Smell something a relative wore, something you wore back in high school, the smell of fresh cut grass in the summer. Then smell it again in a fragrance and your mind takes you right back to that time. It can be an emotional journey.

Fragrances have the power to envelop us and evoke feeling in us. There is so much to be discovered. So much more than the flavor (scent) of the week, more than your favorite celebrity or fashion designer. The unknowns and up-and-comers can be so much more enjoyable than you could have ever imagined.

In my time here, I’ve come to appreciate what goes into the scent making process. The time and energy that goes into it, what the ‘Noses’ give up of themselves, and enjoy every moment of it. I’ve also come to appreciate things that I would not have otherwise. Something someone else may find “too strong” or “stinky”, I can appreciate the essence of the fragrance and my mind delves deeper into the potential of it.

With this blog, myself and the people involved in the future of Parfumerie Nasreen will discuss all of the ins and outs of perfume. We’ll talk about what goes into it, what to be aware of when trying new fragrances, all the tricks and hidden knowledge we use every day. We’ll discuss new perfumers to be on the lookout for, and all things niche about the perfume world. We will involve you in our passion for what we do!

We welcome you to join us on our fragrance journey!

-Valleri Ortiz